Your first business shouldn't be your most expensive lesson.
The beginner decisions that quietly eat your puhunan, and what to do instead. Written for first-time founders by a CPA who runs two businesses.
Regular price ₱[regular]Now ₱[price]Instant PDF download
The problem
Your idea is probably fine. Your first decisions are what cost you.
You stocked up before selling. A big order at a “great” supplier price, and now your bedroom is a warehouse. Selling first is cheaper than storing.
You priced to be cheapest. Then Shopee fees, vouchers and returns ate a margin you never actually computed. Busy is not the same as profitable.
Business money, personal money, one wallet. So you can't tell if you're earning or just moving money in circles. That's not a business yet. That's an expensive hobby.
What's inside
What's inside. The mistakes, the math, and what to do instead.
- Sell it before you stock it[p. 00]
- Pricing that survives fees, shipping and returns[p. 00]
- The business is not your ATM[p. 00]
- Partners, relatives and other expensive favors[p. 00]
- [Bonus: checklist or template, if included][p. 00]
[00 chapters · 000 pages · PDF]
Hi, I'm Spencer
I'm an entrepreneur, not a coach or a guru. I run two businesses, [business 1] and [business 2], and I graduated summa cum laude from UP Diliman and worked in private practice as a Certified Public Accountant.
I write business commentary for young Filipinos who want to start something, mostly calling out bad decisions before they get expensive. This e-book puts them in one place, with what to do instead.
Not sure yet? Hear me explain it first.
- Video · 9:16 · 1080×1920
01[Video 1 title]
- Video · 16:9 · 1920×1080
02[Video 2 title]
The offer
One e-book. Cheaper than your first bad decision.
E-book
[Product name — set in admin]
[Short description — set in admin]
- The full e-book as a PDF, readable on your phone
- Download link emailed once your payment is confirmed
- [Bonus: checklist or template, if included]
Sample — real price comes from the database
Get your copy nowSecure payment on HitPay · GCash, Maya, QR Ph, cards
Fair questions. Straight answers.
Who is this for?
People planning their first business, or a few months in and unsure where the money went. If you already run a profitable company with a good accountant, you likely know most of this.
How do I get the e-book?
As soon as your payment is confirmed, we email you a download link. The thank-you page also shows a download button, in the same browser you paid from.
Can I read it on my phone?
Yes. It's a PDF, so it opens on your phone, tablet or laptop with any PDF viewer.
How can I pay?
Checkout is handled by HitPay. Pay with GCash, Maya (via QR Ph), QR Ph from your bank app, or a card. HitPay handles your card and e-wallet details; we don't store them.
I paid, but the email never arrived.
Check your spam and promotions folders first; Gmail loves hiding things there. Still nothing after 30 minutes? Email spencerkeh@gmail.com with the name and email you used at checkout.
Can I get a refund?
Refunds follow our refund policy, linked at the bottom of this page. Please read it before you buy, not after.
Learn the expensive lessons the cheap way
Your future accountant thanks you · Spencer
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